Walter Stephen Good

September 16, 1942 – July 27, 2024

It is with heavy hearts that we announce the peaceful passing of our beloved Walter, at the age of 81 years, at Grace Hospice in Winnipeg.

He was predeceased by his wife Roberta (nee Congdon) and parents, Clayton and Jessie Good.

Left to cherish many fond memories are daughters, Kelly (Todd), and Carolyn (Eric); and his grandchildren, Connor and Maggie. He is also survived by his sister-in-law Sandra (Donald); niece Sarah (Richard); and aunt Denise (William); in addition to wonderful lifelong friends and colleagues.

Born in Grand Bank, Newfoundland, Walter was raised in Toronto, where he attended the University of Toronto before earning his MSc, PhD, and MBA at Michigan State University. After graduating in 1969, Walter joined the University of Manitoba, Faculty of Management (now the I.H. Asper School of Business). Over the course of 40 years, he taught and served as the Associate Dean, Department Head of Marketing, was a guest lecturer internationally and recipient of the Queen Elizabeth II Silver Jubilee Medal amongst other awards.

Driven by his interest in entrepreneurship, Walter authored a self-help guide for small business owners called Building a Dream: A Canadian Guide to Starting Your Own Business, now in its 12th edition. A highly respected figure in the marketing community, he was dedicated to coaching, mentoring, and inspiring others to follow their dreams, and fostered lasting friendships with many former students and colleagues.

During his time at the University, Walter also met his wife Roberta, who became the love of his life for over 52 years. They lived in Fort Garry and Fort Richmond, where their shared love for travel took them to many countries, enjoying cruises, adventures, and unique experiences.

After retiring, Walter and Roberta relocated to St. Vital and spent their winters in Palm Springs, California, for more than a decade and enjoyed spending quality time with a close-knit group of friends. In 2021, they moved to The Courtyards at Linden Pointe, where they formed new friendships within the community.

Walter was passionate about the outdoors, including fun-filled fishing trips, golf outings and cheering on his favorite sports teams.

Known for his warm and welcoming personality, Walter had a gift for storytelling and enjoyed sharing tales from his incredible travels around the world. We will dearly miss Walter’s charismatic presence, sharp wit, outgoing nature and clever insights. Best known as the ‘Silver Fox’, Walter brought joy to everyone he met and will always hold a special place in the hearts of his family and many friends.

Cremation has taken place and a private Celebration of Life along with interment will occur on August 13.

In the spirit of carrying his legacy forward, and in lieu of flowers, donations in his name can be made to the University of Manitoba, “Class of 1972 Scholarship in Management” (contact Donor Relations at 431-374-6345).